Title: Surprise me Softly: The Element of Surprise in Designing Museum Experiences Abstract: Experience design has become a widely discussed topic. Museums use experience design for engaging their visitors and culture offers exceptional tools for it. Visual arts and music are particularly effective in eliciting visitors’ emotions. However, there are a number of visual and acoustic cues that influence museum visitor response behaviours. Understanding the ways in which the human brain processes information provides a basis for furthering experience design principles. This study focuses on the emotion of surprise, considered especially effective for engaging visitor attention, providing meaning and affecting memory. The methodology involved monitoring psychophysiological responses and self-reports to assess research participants’ reactions to visual/acoustic stimuli. The aim was to confirm/detect types of sensory stimuli that generate the emotion of surprise, to see if participants have similar reactions to stimuli and whether individuals’ self-reports are aligned with their psychophysiological reactions. The results showed that musical stimuli are more effective than visual arts in eliciting surprise. While the study showed no clear indications that visual cues have an effect on surprise, musical cues, such as rapid attack, large pitch variation, higher harmonics, slow tempo with a sudden interruption, and sudden change in loudness do seem to play a role. Other cues, such as major key, 4/4 meter, timbral difference, and diatonic harmony also have an impact on the elicitation of surprise. These are important implications for designing museum experiences. Authors: Jelinčić, Daniela Angelina; Jelinčić, Karla Publication order reference: Institute for Development and International Relations, Ul. Lj. F. Vukotinovića 2, 10000 Zagreb, Croatia, e-mail: daniela@irmo.hr;  Independent researcher, Ćire Truhelke 15, 10000 Zagreb, Croatia, e-mail: karlajelincic1@gmail.com Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 5-19. Key words: experience design; museum experiences; emotions; surprise; visual and music cues Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.1 Title: The Family-Friendly Museum: Museums through the eyes of families Abstract: According to studies on family leisure time, positive experiences with family members are the most important motivation factor for family leisure activities. In their traditional role, museums are cultural mediators, sources of information and research. However, as the needs of consumers with regards to museums are changing, institutions should instead focus on the opportunity to participate, learn and experience. The aim of our study is to identify key elements that make a museum family friendly and to define criteria for this designation. The framework was constructed based on the analysis of in-depth interviews with families with constructive grounded theory. The study’s findings highlight the need for museums to pay attention to families not only during their visit but also in the preparation and follow-up phases. The managerial implications for museums that would like to be family-friendly are discussed and solutions proposed. Authors: Ásványi, Katalin; Fehér, Zsuzsanna; Jászberényi, Melinda Publication order reference: Corvinus University of Budapest, Department of Media Marketingcommunications and Designcommunications, 8 Fővám Square, 1093 Budapest, Hungary, e-mail: katalin.asvanyi@uni-corvinus.hu; Ludwig Museum, 1 Komora Marcell Street, 1095 Budapest, Hungary, Corvinus University of Budapest, Tourism Department , 8 Fővám Square, 1093 Budapest, Hungary, e-mail: feher.zsuzsanna@ludwigmuseum.hu; Corvinus University of Budapest, Tourism Department , 8 Fővám Square, 1093 Budapest, Hungary, e-mail: jaszberenyi@uni-corvinus.hu Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 21-40. Keywords: family visitor, family-friendly museum, museum experience, grounded theory Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.2 Title: Culture-led regeneration as a vital instrument for preserving the cultural heritage of historical parks in Poland Abstract: Historical parks and palace and park complexes deserve special protection for their potential and as the embodiment of national heritage. Most of them are impressive estates that bear witness to their times and reflect the dreams and aspirations of their owners. However, because of the entangled history of post-socialist countries including Poland much of the cultural heritage they represent has been irreversibly destroyed. The aim of the study was to assess the concept of culture-led regeneration as applied to palace and park complexes situated in rural areas at risk of marginalisation in a post-socialist country, Poland, using the case of Kujawsko-Pomorskie Voivodeship. Its findings show that culture-led regeneration is a valuable instrument for protecting historical palace and park estates, which saves the areas from further devastation and boosts local development. Authors: Środa-Murawska, Stefania; Grzelak-Kostulska, Elżbieta; S. Dąbrowski, Leszek; Biegańska, Jadwiga; Smoliński, Paweł Publication order reference: Nicolaus Copernicus University in Toruń, Poland, e-mail: steffi@umk.pl; Nicolaus Copernicus University in Toruń, Poland, e-mail: grzelak@umk.pl;  Nicolaus Copernicus University in Toruń, Poland, e-mail: l.dabrowski@doktorant.umk.pl; Nicolaus Copernicus University in Toruń, Poland, e-mail: jadwigab@umk.pl; Nicolaus Copernicus University in Toruń, Poland, e-mail: p.smolinski@doktorant.umk.pl Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 41-61. Keywords: palace and park complexes, post-socialist country, Poland, culture-led regeneratio Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.3 Title: Heritagising the Vernacular in a Central European Borderland: Wooden Churches and Open-Air Museums in Upper Silesia Abstract: IThis article focuses on how the demand for social and political meanings, generated by nation-building processes and competence between nationalisms in Central Europe, has determined the protection and heritagisation of vernacular architecture. The problem has been analysed using the example of the wooden churches in Upper Silesia—the region contested by Germany and Poland. These monuments gained unprecedented importance as they were believed to testify to ancient architectural traditions and were used to prove the Germanic or Slavic roots of regional culture. The article reveals the evolution of churches’ meanings and the ways they have affected the monument protection and functioning of open-air museums.  Author: Gorzelik, Jerzy Publication order reference: University of Silesia in Katowice, Faculty of Humanities, Institute of Arts Studies, Bankowa 11, 40 001 Katowice, Poland, e-mail: jerzy.gorzelik@us.edu.pl Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 63-79. Keywords: vernacular architecture, wooden church, Upper Silesia, open-air museum, nationalism Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.4 Title: Cultural heritage as a means of heritage tourism development Abstract: A large number of studies within the social sciences have been devoted to the relationship between cultural heritage and cultural/ heritage tourism development in recent years and even decades. This area of study has been an object of interest for numerous disciplines, from economics, geography, sociology and history, to ethnology, sociocultural anthropology, museology and cultural studies. The study aims to present selected theories on cultural heritage and heritage tourism based on recent theoretical concepts, and to reflect their implementation within a particular national and regional context based on a case study of the Banská Bystrica Self-Governing Region, Slovakia. Author: Bitušíková, Alexandra  Publication order reference: Matej Bel University in Banská Bystrica,  Faculty of Arts, Department of Social Studies and Ethnology, Tajovského 40, 974 01 Banská Bystrica, Slovakia, e-mail: alexandra.bitusikova@umb.sk Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 81-95. Keywords:cultural heritage concepts, heritage tourism, Slovakia, Banská Bystrica region Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.5 In Practice  Title: The Story of the Old Rectory in Žilina Abstract: Church of the Holy Trinity, was emotionally charged, controversial and, in the end, very sad. The Rectory’s architecture and construction reflected both the needs of its various owners, and many of the dramatic events that had affected the city throughout its history. Despite repeated damage by fire, the faith community always found the strength and energy to restore the building and bring it back to life. Up until 1989, the Rectory was an integral part of the community’s spiritual life, and even after then, its upper storey continued to serve as the Church’s pastoral centre and a meeting place for Christian youth activities, while the ground floor housed the city’s Tourist Information Board and a popular restaurant. The Rectory was declared a national cultural monument in 2008, just as a developer was taking an interest in the site on which it stood. At this point, the local Church authorities decided it was not worthy of salvation and swiftly lodged an appeal against the decision to protect it, downplaying the building’s historical and architectural value, suggesting that since its original Late Medieval/ Early Modern features had been lost to fire 1678, the current building, reconstructed in 1777, was of no significant value. While a decision on the appeal was still pending, the Rectory was demolished, in the middle of Saturday night, July 12, 2008. The ground on which it stood was completely excavated within a week, allowing no possibility of recovery archaeological research. Eventually, a shopping centre was built over the place it once stood. This article discusses the controversial processes that led to the building’s abrupt demolition, and explores the failure to bring charges against those responsible for its destruction, which took place contrary to the Monuments Act. Author: Dudáš, Miloš Publication order reference: Regional Monuments Board of Žilina, Mariánske nám. 19, 010 01 Žilina, Slovakia, email: milos.dudas@pamiatky.gov.sk, University of Žilina in Žilina, Faculty of Humanities, Univerzitná 8215/1, 010 26 Žilina, Slovakia, e-mail: milos.dudas@fhv.uniza.sk Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 97-118. Keywords: rectory, national cultural monument, declaration, church, demolition Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.6 Title: Typology and Audience Engagement of University Galleries Abstract: The main objective of this study is to analyse the environment and the processes of university galleries and their exhibition spaces, primarily on the territory of the Czech Republic and Slovakia. The historical development of university galleries and their role in society are briefly introduced. An important part of this research paper deals with the definition and typology of university galleries, followed by an analysis of their role and a discussion on the aspect of audience and public engagement. The study draws on research conducted by the author in the years 2016–2020 predominantly in the Czech Republic and Slovakia, described in detail in her doctoral thesis. The methodology of the research is mainly based on semi-structured interviews and study visits of the various institutions in question. The research paper brings forth the subject of university galleries and their role in the advancement of the academic cultural environment. Author: Gartnerová, Eva Publication order reference: Tomas Bata University in Zlin, Faculty of Multimedia Communications Univerzitní 2431, 76001 Zlín, Czech Republic, e-mail: gartnerova@utb.cz Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 119-134. Keywords: university galleries, university museums, cultural management, audience engagement, experimental university spaces Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.7 Title: Collections Mobility Today: How is the mobility of collections encouraged in Slovakia and Czechia?  Abstract: The article is focused on the mobility of museum collections today in Slovakia and Czechia. The paper begins with a brief overview of the first specialist conferences to focus on the issue of collections mobility in Europe. It continues with an overview of present-day information support for sharing collections between museums in Slovakia and Czechia. It analyses the online activities of museums and cultural institutions and currently literature on the issue, as well as changes to legislation which affect the awareness of collections mobility and facilitate the process of loaning collection objects between museums. In particular, it summarises changes to the Slovak Law no. 207/2009 on conditions pertaining to the export and import of objects of cultural significance, which was amended in 2018. The conclusion includes a brief list of the most basic and, at the same time, the latest approaches to collections mobility in Europe. Author: Tutková, Marianna Publication order reference: Comenius University in Bratislava, Faculty of Arts, Department of Ethnology and Museology, Gondova 2, 814 99 Bratislava, Slovakia, e-mail: marianna.tutkova@uniba.sk Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 135-143. Keywords: collections mobility, collections in transfer, support for collections mobility, collection object, museum Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.8 Title: The Phenomenon of Digital Art as a Means of Preservation of Cultural Heritage Works Abstract: The constant development of multimedia technologies and, as a result, their rapid spread among countries around the world has been a general trend in digital art in the late twentieth and early twenty-first century. This phenomenon, as practice shows, comes out top among other creative activities. With the help of multimedia technologies it is possible to optimize multimedia systems in figurative and meaningful value relations. An important role here is given to the development of a unigue multimedia “language”, which harmoniously combines technical, creative and value-oriented components. This article presents an analysis of the use of the submersive method in solving scenario-design problems for the preservation of elements of cultural heritage through the use of 3D mapping and video projection in exhibition space design and for projections onto the facades of architectural landmarks. The content of such video projections and specific characteristics of the artistic imag-es they draw upon depend on the functional purpose of the context in which the interactive work is presented. There remains a need for greater scientific understanding of the phenomenon of in-teractive art, in the interests of improving professional design practices in the preservation of cul-tural heritage works. Authors: Kryvuts, Svitlana; Gonchar, Olena; Skorokhodova, Alina; Radomskyi, Mykola Publication order reference: Faculty of Environment Design, Kharkov State Academy of Design and Arts Vul. Mystetstv, 8, 61002 Kharkiv, Ukraine, e-mail: svkdesignsvk@gmail.com; Kharkov State Academy Culture Bursatskyi uzviz, 4, 61057 Kharkiv, Ukraine, e- mail: helengo2006@gmail.com; Faculty Design of Architectural Environment, National University of Construction and Architecture, Vul. Sumska, 40, 61002 Kharkiv, Ukraine, e-mail: alinask1106@ukr.net ; Faculty of Environment Design, Kharkov State Academy of Design and Arts, Vul. Mystetstv, 8, 61002 Kharkiv, Ukraine, e-mail: radomskynikolai@gmail.com Source: Muzeológia a kultúrne dedičstvo, year: 2021, vol.: 9, number: 1,  pages: 145-156. Keywords: interactive art, submersive method, exhibition space, design, cultural heritage Language: English online full-text PDF DOI: 10.46284/mkd.2021.9.1.9